Decor You’ll Want to Brag About—From 10 Places You Probably Haven’t Shopped Yet
May 6, 2025
8 min read
There’s something oddly satisfying about finding a home decor piece that feels like you—the perfect lamp, the just-right vase, the cozy-but-not-too-trendy throw. But when every other coffee table looks like it came straight out of a big-box catalog, it’s easy to wonder where the personality went.
Over the years, I’ve gradually moved away from buying everything from the usual places. Don’t get me wrong—those stores are great for basics. But when I wanted pieces with charm, craftsmanship, and a little soul? I had to dig deeper.
And I’m glad I did.
Below are ten under-the-radar home decor shops I genuinely wish I’d found sooner. They’re not just hidden gems—they’re places that made decorating feel fun again. The kind of shops that offer thoughtful, one-of-a-kind pieces you won’t spot in five other homes. Some are small-batch artisans. Others are well-curated online boutiques. All of them are worth your time.
1. H&M Home
You may already be familiar with H&M for its affordable, fast-fashion clothing, but did you know they also have a home section? H&M Home could be a hidden treasure trove for stylish, budget-friendly décor. Their collection features everything from modern vases and plant pots to luxe-feeling throw blankets and cushion covers, often inspired by high-end designs at a fraction of the cost.
H&M Home is perfect if you’re looking to add a seasonal refresh to your space without making a huge investment. The pieces tend to be minimalist with a contemporary touch, so they may suit a wide range of décor styles. You can often find muted tones, natural materials, and sleek metallic accents—perfect for creating a cohesive, polished look.
Handy Tip: H&M’s online store sometimes has more selection than their physical locations, so it’s worth browsing their website for unique finds.
2. Magnolia
If you’re a fan of the hit show Fixer Upper, then you probably already know about Magnolia. This brand, founded by Chip and Joanna Gaines, has a signature style that blends rustic charm with modern elegance. What many people may not realize, however, is that Magnolia offers an extensive range of home décor items beyond their famous shiplap walls and farmhouse tables.
Magnolia’s home décor collection includes beautifully crafted accent pieces like woven baskets, oversized clocks, and vintage-inspired mirrors. Whether you’re looking for artisanal textiles or ceramics with that handmade touch, Magnolia could have the perfect blend of chic and cozy. While their prices may vary, you could definitely find pieces that strike a balance between affordability and high-end style.
Magnolia is especially great if you’re trying to create a warm, inviting atmosphere in your home—perfect for those who love a rustic yet modern aesthetic with just the right amount of personality.
3. Sunday Shop
Located in New Orleans and run by the interior design team behind Logan Killen Interiors, Sunday Shop is curated with a designer’s eye and a local’s heart. Their online collection features earthy tones, natural materials, and items that feel quietly luxurious.
The “Shop the House” section shows you full looks and room layouts, which is especially helpful if you’re not quite sure how to pair things. I snagged a ceramic incense holder from them last year, and I still get compliments on it.
Handy Tip: If you’re unsure where to start with art, pick one large print you love and let it inspire the color palette for your room’s textiles and accents.
4. World Market
If you’re looking for eclectic, worldly décor without spending hours at local flea markets, World Market might be your dream destination. World Market, also known as Cost Plus, offers a wide variety of home goods, from furniture to kitchenware, all inspired by global designs.
Whether you’re drawn to Moroccan poufs, handwoven textiles from India, or boho-chic wall art, World Market could help you bring a global flair to your home.
One of the best things about shopping here is the price range. While some items might lean more expensive, many of their smaller décor pieces—like baskets, lamps, or throw pillows—are incredibly affordable and could easily transform a room. The mix of cultural styles means you’re likely to find something that feels unique and personal, adding a bit of adventure to your home décor.
5. The Citizenry
If you value craftsmanship and want to know the story behind the items in your home, The Citizenry may be the perfect destination. This brand collaborates with artisans from all over the world, offering handcrafted home décor that’s both stylish and sustainably made. While their prices are higher than mass-market options, the quality and authenticity of their pieces often make them worth the investment.
The Citizenry specializes in beautiful textiles—think handwoven rugs, pillows, and throws—as well as artisan-made ceramics, baskets, and wall art. Each piece tells a story, and many are produced in limited quantities, so your home will feel unique and curated rather than cookie-cutter.
If you’re looking for décor with heart and meaning, The Citizenry could be a great source for items that bring a sense of global warmth and sophistication to your space.
6. June Home Supply
June Home Supply, based in Winnipeg, is one of those shops that instantly calms you down. Their pieces are quiet in the best way—wooden utensils, linen kitchen towels, ceramic mugs that feel just right in your hand.
What makes them stand out is their emphasis on useful beauty. Nothing is flashy, but everything is elegant. If you’re looking to upgrade your everyday items—the things you touch daily but maybe don’t think about—this is your spot.
Handy Tip: If you’re unsure where to start with art, pick one large print you love and let it inspire the color palette for your room’s textiles and accents.
7. Etsy
Etsy might not be the first place that comes to mind when you think of home décor, but it’s a veritable goldmine of handmade, vintage, and custom items that can give your home a truly unique touch. Whether you’re looking for handmade ceramics, vintage textiles, or custom-made wall art, Etsy could be a place to find pieces that reflect your personal style.
What’s great about Etsy is the sheer variety of sellers—many of them independent artisans and small businesses. You can find everything from handcrafted candle holders to bespoke furniture, often at prices that vary depending on the artist. Plus, you can feel good knowing that your purchase supports small creators around the world.
If you’re willing to spend a little time browsing, Etsy might be the best place to find one-of-a-kind décor that no one else will have. It's especially great if you’re searching for something specific or custom-made to fit your home.
8. En Gold
Based in Australia but now shipping globally, En Gold creates dreamy travertine and stone pieces that feel more like functional art than furniture. I fell hard for one of their plinth-style side tables—and yes, it cost a little more than mass-market options. But it’s also the kind of forever piece you build a room around.
Their focus is on slow, ethical production and working with artisans, so stock rotates slowly (and sometimes sells out quickly). But that just makes it feel more special.
9. MoMA Design Store
If you want home décor that feels as much like art as it does functional design, the MoMA Design Store could be an exciting discovery. Run by the Museum of Modern Art in New York, this store offers a curated selection of home goods inspired by modern art and design. The collection ranges from bold and colorful to sleek and minimalist, perfect for adding an artistic flair to your home.
MoMA Design Store is ideal for those who want décor that’s unique, playful, and sometimes a little avant-garde. Whether it’s a statement clock, a funky vase, or a minimalist chair, the items here have a modern, museum-worthy appeal that will make your home stand out.
While some pieces are investment-worthy, you can also find smaller accessories like coasters, mugs, and textiles that offer a pop of modern design without a hefty price tag.
10. Dear Keaton
Dear Keaton is the kind of shop that feels like a slow Saturday morning in a sun-drenched coastal house. Their aesthetic leans warm, worldly, and natural—think rattan pendant lights, sculptural ceramics, and textiles that look handwoven (because many of them are). It's run by two women with a background in fashion, and you can tell—every piece feels intentional.
Their curated collections may include Moroccan tassel pillows next to beachy teak benches, yet somehow it all just works together.
Handy Tip: Don’t be afraid to mix pieces from different regions. A Turkish kilim can absolutely sit next to a mid-century chair—if the colors and textures speak to each other, it’ll feel cohesive.
Final Thoughts
The best part of discovering under-the-radar home decor shops is that you start curating instead of copying. You choose pieces because they mean something, or because they spark joy—or simply because they make your space feel a little more like you.
Don’t worry about matching trends or replicating that Pinterest-perfect room. Instead, think of each item you bring in as a small conversation between comfort and personality.
Because great decor isn’t just about aesthetics. It’s about atmosphere. And when you fill your space with thoughtfully chosen items from shops that value craft, sustainability, and originality, you get something more lasting than style: you get soul.
So go ahead—bookmark a few of these shops. Reimagine that neglected corner. And most of all, have fun making your home feel like your own, one meaningful piece at a time.
